Boomers and beyond - Selling to Seniors.
The "Boomers and beyond" are numerically 25% of Australia's population - and control 50% of total consumer buying power.
In their pivotal role as the financial, social and emotional epicentre of Australian families, Boomers are not only the numerically largest age cohort in history, they are the most affluent, most diverse, and the most misunderstood of all market segments. Their numbers are outweighed only by their spending power and their impact on culture and society.
As Australian companies leave behind their decades of "youth obsessed" marketing, and employee recruitment strategy, they typically approach the Seniors Market as one homogeneous group, with attempted segmentation limited to "age" as their chosen indicator of consumer behaviour.
Warning: The Boomer generation created consumer protection legislation, and "foot in the door" investigative TV reporters. Boomers are savvy to how marketing works, and how to retaliate against a dubious advertising claim or promotional offer.
Business Opportunities from Boomers and beyond
Starting in 2010, when the first of the Baby Boomers turn 65, until 2050, the average monthly increase in the number of Australians over 65, will be more than 20,000. A major rural city’s population every month, for 40 years.
If your organisation is challenged by history's greatest ever population and consumer spending surge, and need to evaluate your company's knowledge and capacity to guarantee your share - contact Graeme Smith at SeniorCoach.biz now!
