Experience. The difference.
Born in late 1945, Graeme qualifies within the accepted definition of Baby Boomer.
Throughout his career in business, Graeme has been aware of his position just in front of the biggest population wave in mankind's history. Aware also of the social impact caused by Baby Boomers as they "rewrote the book" for each age they passed through.
Since 1993, Graeme has increasingly targeted the consumer behaviour of mature age Australians to hone his expertise in:
- Marketing Strategy and Tactics
- Brand Development and Positioning
- Niche Marketing
- Sales Effectiveness
- Talent Retention
Business Career Experience
After a corporate career, including 10 years with Ford Motor Company and 8 years in National Sales and Marketing roles, Graeme spent 15 years owning and operating franchised automotive dealerships, and since 1993 as Managing Principal of Kaizen Consulting Group, including SeniorCoach.biz.
Graeme's preferred style of client interaction has expanded from consulting - providing advice - to coaching - asking questions and assisting the client to decide on the most effective solution to business challenges.
Quality System Certification
In June 1994, the 80,000 member Motor Trades Association of Australia awarded Graeme's Kaizen Consulting Group an exclusive national endorsement in the area of Quality Assurance, as the result of a national tendering process conducted by Price Waterhouse, which attracted 81 formal responses.
Within the Financial Services Industry, Kaizen was appointed by Tyndall Insurance to work with their State Offices and Financial Advisers nationally to facilitate the Certification of their systems to the appropriate International Standard.
Promotional Marketing
For 12 years from 1993, Graeme provided Promotional Marketing Services to national and international clients.
A highlight was our Sydney Olympic Journey, acquiring three SOCOG licenses and being totally responsible for the execution of three diverse opportunities working with national and international corporate clients and retailers.
Business Coaching
Graeme utilises the diverse experiences gained from owning and operating his own businesses, with his years in Quality Systems and Promotional Marketing, in the role he describes as a Business Relationship Facilitator, targeting mature age Australian consumers.
A Lifetime of Learning
If you were setting out to walk through a minefield, would you prefer to back your luck and just start walking, or to follow the footsteps of someone who successfully made it?
Despite completing Accountancy studies, Train the Trainer qualifications, and numerous certificates in Quality Systems, Graeme believes his most relevant expertise comes from his time at the business "coal face".
Graeme is a Founding Member of Boomer Authority, and an active participant within these Industry Groups
- Mature Market Experts
- Thought Leaders Global
- eMarketing Association Network
- EBI Employer Branding Global Community
- Successful Transition Planning Institute
More formally, Graeme has benefited from membership of:
- National Speakers' Association of Australia
- Australian Organisation for Quality
- Australian Human Resources Institute
- Institute of Management Consultants
Contrary to the conventional wisdom "You can't buy experience", Graeme believes he has the experience you can buy.
"The knowledge I have of the consumer behaviour of Australian "Boomers and beyond" could be replicated by anyone who devotes the next ten years or so, studying the case studies of the World's best, participating in the blogs, attending the workshops, reading the articles, and then testing all that knowledge in the real world, by managing businesses specifically targeting the mature age market."
Graeme is the Author of the forthcoming book "Retirement Transition - Your Audience with Australia's Retirement Experts"
Please note: This CV does not boast our list of current or former clients. Their business always remains their business. However, the names and contact details of several of our clients, who are happy to be quoted, will be available if requested.
Email Graeme Smith today to set up an exploratory chat - at no cost or obligation.
