Mature Consumer Matters

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For Graeme's blog on Trust within Business Relationships- Click here

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10 Most Dangerous Myths about marketing to Australia's ageing population. free download

Retirement Village and
Aged Care Operators

As an acknowledged Thought Leader on the marketing of Retirement Village and Aged Care facilities, Graeme Smith recently presented the Marketing and Sales Masterclass at the Retirement Communities Worldwide Conference. Click here to download the transcript of Graeme's presentation.

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The hot topics this month are:

• RoI - How to justify Online Marketing to Australian mature age Consumers.
• Relocation Packages—Coming to a Retirement Village near you?
• Retirement Village Business Model - Hospital or Hospitality?

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To discuss the Realities of marketing to today's mature age Australians,
click here to arrange to speak to Graeme Smith

My Thoughts

1. Shared Living Arrangements--too hard?
2. Retirement Relocation Stimulus Package
3. Shared Living Arrangements--the next bite of the elephant.
4. What way do we push Seniors Housing?
5. The End of Retirement Villages? Yes Please!
6. Marketing Accommodation Options to Mature Age Australians.
7. Why Mature Age Australians?
8. For Mature Age vehicle purchasers -- Step 1: Search the Internet.
9. Marketing to Boomers? Here's the latest "screen" scene -- TV is "Booming"!

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