Links
www.aboutseniors.com.au
Wide-ranging site for "Seniors and baby boomer children of older parents". Well worth a regular read.
www.20plus30.com
News, views and opinions about the most powerful group of consumers -- the 50-plus market.
Dick Stroud's website and blog are always worth a read.
www.babyboomerinsights.typepad.com
Research,insights and opinions on how to market to the generation born between 1946 and 1964.
Well written by Marilynn Mobley of Edelman PR.
www.immersionactive.com
How to reach the Internet's largest and wealthiest constituency. Leverage digital media to effectively connect with baby boomers, seniors, and distinct segments of the mature markets.
www.millenniumdirect.co.uk
UK marketing agency specialising completely in the mature market.
Access Circus, the B2B magazine that stimulates mature thinking.
www.agelessmarketing.com
Written by David Wolfe, Ageless marketing is a strategic means for extending a brand's reach, based on the principles of developmental relationship marketing.
www.advertisingtobabyboomers.blogspot.com
Chuck Nyren's blog includes all sorts of information about the history and current trends in advertising and marketing to the 50+ market.
www.marketingtoboomers.com
From Brent Green, a sweeping exploration of the most lucrative business opportunity.
www.seniorstrategic.com incorporating www.thematuremarket.com
International Network with experts on Baby Boomers and Seniors.
www.workleisure.com
Peter Nicholls writes for businesses wanting to maximise staff loyalty and stability.
www.trendsight.com
Marti Barletta helps you leverage women's buying power to build your brand and gain competitive advantage with high impact programs and communications that motivate women.
