Quick Links:

• Audit for MME
• Mature Marketing Matrix
• The Bullseye Process
• Closing the Back Door
• Customer Service Gap Analysis
• Facilitation of Market and/or Customer Research

Mature Consumer Matters

Join in the conversation and
visit our blog.

For Graeme's blog on Trust within Business Relationships- Click here

Free Downloads:

10 Most Dangerous Myths about marketing to Australia's ageing population. free download

Retirement Village and
Aged Care Operators

As an acknowledged Thought Leader on the marketing of Retirement Village and Aged Care facilities, Graeme Smith recently presented the Marketing and Sales Masterclass at the Retirement Communities Worldwide Conference. Click here to download the transcript of Graeme's presentation.

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The hot topics this month are:

• RoI - How to justify Online Marketing to Australian mature age Consumers.
• Relocation Packages—Coming to a Retirement Village near you?
• Retirement Village Business Model - Hospital or Hospitality?

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Free Phone Meeting:

To discuss the Realities of marketing to today's mature age Australians,
click here to arrange to speak to Graeme Smith

Services - Boomer Consumers and Boomer Employees

"We measure our success by how much we contribute to our clients' success." - Graeme Smith.

Provided we confirm the necessary Client/service provider "fit", our ultimate objective is an ongoing appointment to work with multiple contact points within an organisation, maximizing the effectiveness of their interaction and communication with mature-age Australians.

We jointly nominate and implement actionable marketplace solutions, which are client specific and niche specific.

Based on the Client's objectives, and the complexity of their organisation, we are able to operate in these modes:

• Trainer
• Mentor
• Consultant
• Coach
• Facilitator
• Speaker/Presenter
• Conduit or Connector

Delivery method can encompass any mix of:

• Face to Face
• Telephone
• Email
• Skype web cam and leading edge communication methods
• Workshops, seminars and remote retreats

Following agreement on Client objectives, performance measurement, target ROI and the term of our appointment, the Client's investment, via our monthly retainer, will be established.

Our exploratory Services, which normally precede our ongoing appointment and retainer, are delivered at a predetermined fixed fee, and include:

• Audit for Mature Marketing Effectiveness.
• Mature Marketing Matrix - 6 to the power of 6.
• The Bullseye Process.
• Audit for Retention of Age-Appropriate Employees.
• Customer Service Gap Analysis.
• Facilitation of Market and/or Customer Research.

For further understanding of our Core Principles and Approach to Client Projects, click here.

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