Mature Age Marketing - Business Barometer for Boomers and beyond
At SeniorCoach.biz we convert our knowledge of the consumer behaviour of Mature Age Australians into business opportunities for our clients.
While the focus of our work is definitely, and unashamedly Australia, we incorporate the latest directions on all relevant global issues.
Our preferred method of client interaction is based on a long term coaching and consulting appointment, but only after we have an agreed understanding of the effectiveness of the client's current Mature Marketing practices, and a shared commitment to the next sector of their marketing journey.
View The Client Evolution flowchart
The first step involves an
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Audit for Mature Marketing Effectiveness [MME]
Which may target our client's overall brand position, or a specific product or service.
To download Audit Objectives and an Overview, click here.
Based on the findings of the MME Audit, we will reach agreement with our client on whether there is need for one or more of the following:
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Mature Marketing Matrix - 6 to the power of 6
This Matrix tightens the evaluation of the effectiveness of marketing, selling and employee retention activities, based on the identification of target micro - niches.
To download Matrix Objectives and an Overview, click here.
To download Lifestyle Segments, click here
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The Bullseye Process
The Bullseye Process consists of 12 steps, which define the client's products and services with the greatest competitive advantage, and matches those products and services with the optimum niches in their target market.
The underlying rationale in our emphasis on competitive advantage is that products and services with the greatest competitive advantage, will be, or should be, our client's most profitable.
To download an Introduction and Pre requisites, click here.
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Closing the Back Door
Audit for Retention of Age-Appropriate Employees
Particularly with the looming labour shortages caused by Boomers reaching what was formerly regarded as Retirement Age, the benefits of improving an employer's performance in retaining those age-appropriate employees who create the greatest value for the organisation, appear self evident.
However, there is an even bigger pay off.
Talent Retention of Age Appropriate employees is inextricably linked to the organisation's performance in retaining relationships with customers of similar age and affinities, particularly in a highly competitive marketplace.
Just as Boomers are misunderstood as customers, they are equally misunderstood as employees.
For further information Contact Us
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Customer Service Gap Analysis
The effectiveness of strategic marketing decisions, and their implementation through day to day employee activities, are severely compromised by any gap between what actually happens at the customer service coal face, and what is supposed to happen.
Before embarking on the introduction of new strategies or tactical initiatives, it is often worthwhile to pause for a reality check.
How are enquiries from prospective or current clients really handled?
How is your competitive advantage really articulated on the front line?
Only by a targeted campaign of what is often known as Mystery Shopping, can the gap between intention and reality be fully detected, analysed and corrected.
Contact Us for further insight into the benefits of Gap Analysis.
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Facilitation of Market and/or Customer Research
If after a complete evaluation of the activities listed above, there is a risk we move forward without our client having full knowledge of all the facts which could impact on future decisions, there may be the need for either once-off or ongoing Research.
Recommendations on effective Research options will be made, and if implemented, the process is facilitated and fully reported.
